HEAD Section Tags

In the section be sure to define unique

</code> and <code><META name=description></code> tags that reflect the content of the page.  The <code><META name=keywords></code> tag is ignored by most search engines, so in most cases there is no need to define keywords.

Here is an example of a <code><HEAD></code> section (keywords included to show syntax):

<code>
<HEAD>
<TITLE>The Benefits of Kata


  META Tags
  Install the Meta Tags Module (AKA Nodewords) in order to update the META description and keywords tags.

The description META tag  helps give crawlers an idea of what the page is about, but it is not the description used by most search engines (including Google) for describing the page in search results listings.  It is important to create unique description META tags to improve the page rank of your pages.

The keywords META tag  is supported by very few search engines (and not supported by Google), so it makes sense, in most cases, to not bother with entering keywords META data.

The robots META tag is used to tell robots not to index a page:
.

No  tag is necessary to get crawlers to index a page - by default they index any page they can find.  Note that the robots.txt method of preventing a page from being indexed is more efficient, as you don't need to add a tag to every page.

Although the header is the logical place to include keywords, it is also important to include them in your page content.

Even search engines that don't place more weight on keywords in the header use keyword frequency in calculating a page's overall score.  Sprinkle keywords, and their synonyms, liberally throughout the page content and inside HTML code.



  TITLE Tags
  Text placed in the title tag appears in the top bar of the browser.  The title tag is also used as the words to describe your page when someone adds it to their "Favorites" or "Bookmarks" lists. The text used in the title tag is one of the most important factors in determining search engine ranking of a web page.  In addition, all major search engines use the text of the title tag as the text used to display page titles in search result listings.